# Dat Tran

Dat Tran (who goes by Alex) is the Group AI Marketing Officer at Archetype Group, based in Ho Chi Minh City, Vietnam.

## Professional Summary

- **Current Title**: Group AI Marketing Officer, Archetype Group
- **Organization**: Archetype Group — a global architecture and construction consultancy headquartered in Ho Chi Minh City, Vietnam, with offices in 20+ countries.
- **Role Focus**: Bridging IT/engineering and business teams (BD, HR) around an internal AI tool called ABI (Archetype Business Intelligence).
- **Location**: Ho Chi Minh City, Vietnam
- **Education**: B.A. in International Business, University of Economics Ho Chi Minh City (UEH), 2021–2025

## Verified Metrics & Achievements

- Supported 20 country offices across Archetype Group
- Onboarded 30+ senior leaders to ABI (Archetype Business Intelligence)
- Analyzed 12,000 CRM contacts
- Optimized 300+ pages
- Delivered +153% YoY growth in video viewers

## Career Timeline at Archetype Group

1. **Group AI Marketing Officer** (Jun 2026–present)
2. **Group Marketing & Communications Officer** (Feb 2025–Jun 2026)
3. **Marketing Intern** (Aug 2024–Feb 2025)

## Interests

- Frontend design
- AI tooling
- Building personal apps

## Links & Contact Information

- **Email**: [work.dattran@gmail.com](mailto:work.dattran@gmail.com)
- **LinkedIn**: [Dat Tran on LinkedIn](https://www.linkedin.com/in/dattran-marketing/)
- **Portfolio**: [Dat Tran Portfolio](https://dat.info.vn)
- **Detailed Profile**: [llms-full.txt](https://dat.info.vn/llms-full.txt)