Build · Design & build · 2026
This site
Built, not bought — and optimised for both classical search and the answer engines that increasingly sit in front of it.
Personal
- app router
- Next.js
- optimised
- SEO+GEO
- hand-built
- 100%
app router
optimised
hand-built
Why it existed
A marketer who claims technical range and then ships a template has answered the question before it was asked. This site is the argument: every component is hand-built, and the SEO and GEO work described in project 02 is applied to it rather than described from a distance.
It also has a job. It has to survive a recruiter skimming it in ninety seconds, and it has to be legible to the AI answer engines that are increasingly the first thing between a person and a search result.
How it was done
Read from this document, live
Not a screenshot of an audit — the panel inspects the page it is rendered on. The same discipline is applied to every route on this site, including the five case studies beside this one.
What happened
Next.js
app router
SEO+GEO
optimised
100%
hand-built
- Surfaces in Google Search and in AI answer engines — the GEO work is verifiable rather than asserted.
- Structured data, sitemap and per-page metadata across every route, including each of these case studies.
- Hand-built throughout: the scroll system, the comet, the loading sequence and the chatbot are all bespoke.
Built with
OpenAI
Semrush
Google Analytics 4
Claude AI