Case Studies
Not mockups. Internal tooling, a search estate rebuilt for AI answer engines, twelve thousand records put back in order — each documented with the reasoning, the process and the outcome.
An internal AI tool for a twenty-office consultancy — and the enablement programme built to make it survive contact with people who have deadlines.
country offices
leaders onboarded
lead
A tool that turns an architect’s sketch into a photorealistic render — built solo, for the industry I work in.
design and build
to render
the industry I sell to
A tarot app with a voice — built to find out how much of an app’s appeal is tone rather than function.
design and build
as the product
spread
Three hundred pages rebuilt for a search landscape where the answer is increasingly written by a machine.
pages rebuilt
country markets
certified — Semrush
Twelve thousand contacts, audited record by record, because a database nobody trusts is a database nobody uses.
contacts audited
country databases
shared schema
A repeatable production line for twenty offices that had no video capability — and a 153% year-on-year jump in people watching.
YoY viewers
offices supplied
formats
An eight-thousand-contact list held at a 40% open rate, in an industry that considers 20% respectable.
subscribers
open rate
markets segmented
Built, not bought — and optimised for both classical search and the answer engines that increasingly sit in front of it.
app router
optimised
hand-built