Lifecycle · Marketing & Communications · 2024 — 2025
Lifecycle email
An eight-thousand-contact list held at a 40% open rate, in an industry that considers 20% respectable.
Archetype Group
07
- subscribers
- 8,000+
- open rate
- 40%
- markets segmented
- 20
subscribers
open rate
markets segmented
Why it existed
The newsletter was the only direct channel to eight thousand people who had chosen to hear from the firm — and it was being run as a broadcast, one message to everyone, whatever market they were in.
A list that size is not a list. It is twenty audiences with different projects, regulations and languages, receiving the same email and slowly learning to ignore it.
How it was done
One send, in proportion
- Delivered8,000+ subscribers
- Opened40% open rate
- Industry benchmarkprofessional services
Segment map across twenty markets.
What happened
8,000+
subscribers
40%
open rate
20
markets segmented
- 8,000+ subscribers held at a 40% open rate — roughly double the professional-services benchmark.
- Segmentation across twenty markets, so relevance no longer depended on which office owned the contact.
- The list came out of the CRM audit clean, which is a large part of why the number holds.
Built with
Mailchimp
ActiveCampaign
HubSpot CRM
MS Excel